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# Statistical Significance Calculator

Enter the number of clicks and conversions (or conversion rate) and get the intervals in which a conversion can lie with a probability of 70%, 80%, 90%, 95% and 99%

%

The diagram shows what the conversion can be with a probability of 95% (confidence interval).

A probability of 95% (`p < 0.05' }}`) is taken as the generally accepted level of statistical significance.

0% - 0%
±0%

### Here are the results:

• Probably 99% conversion is between 0% and 0%. Deviation ±0%
• Probably 95% conversion is between 0% and 0%. Deviation ±0%
• Probably 90% conversion is between 0% and 0%. Deviation ±0%
• Probably 80% conversion is between 0% and 0%. Deviation ±0%
• Probably 70% conversion is between 0% and 0%. Deviation ±0%

Instead of clicks and conversions, you can use impressions and clicks respectively to count CTR values instead of conversions.

Actually, it's not really a statistical significance calculator, `70%.. 99% = 1 - p` where p — significance level, i.e. it is already set by us.
The mathematical model uses some assumptions, so values - not the ultimate truth. Keep in mind :)

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